Thursday, October 4, 2012

Blog Post #6-Women In Technology


Shannon Mossler


Response:
            In today's technology industry, it seems to be mostly male-dominated and this article depicts that women also have the same capabilities and leading companies just as well if not better than men do. The article begins by depicting the stereotypical roles that women are more specific and multi-taskers that depict their emotions and thoughts more, whereas males are the dominant type, with ideas to help shape the future in big, broad ways. These ideas may be true in some situations, and that is only to prove that both sides are needed for a successful industry; you need the small details to work everything out, though you also need those with the "big-picture" in mind to put ideas in perspective. A main aspect of the article is how women are changing the technology industry and how they are contributing, thus there are five specific roles that define how women leave their mark. These five are entrepreneurs, executives, designers, communicators and muse. These items truly contribute to the success of a company and women bring a new side to the ever-changing technological world.
            In today's world, it is truly important to incorporate various views in order to cater to different parts the societal realm. It is especially evident that women should be included because they bring a new dynamic to the industry, such as a contribution to include other female consumers, rather than mostly males as it is seen today, motivation for aspiring leaders both women and men and helping establish a "bridge between creation and consumption." Even in a male dominated industry, it is noticed that women are a huge part of the success, because behind most males is a supportive mother, daughter, sister, or wife that helps cater to his emotions. It is also important for these companies and individuals, to be recognized for their hard work so future generations can have hope that they can become a part of the development too. The technology industry is growing every day, but it would develop even faster and more efficiently if women also took lead roles. 


 Women hold less than 20% in technological industry. Teaches young girls about new technology and "codes" in order to open their options for the future. They worked with Facebook, Twitter, etc.

 


Picture #1: A strong stereotypical and negative message relating to women and technology.





Picture #2:  
Andy Sparks, CEO and Co-Founder of LaunchGram
"We knew from the beginning we wanted a designer as part of the founding team. Design goes beyond 'making things pretty'; it's about simplifying usability to the point of ridiculous ease. When we found Carrie [Phillips], we knew she was the design co-founder we needed... but not because she was a woman. Rather, she truly understood our vision and jumped in with her insights and ideas after only one conversation. Beyond her eye for design and usability, she possessed the creative capital we needed to ensure the future success of our company." 
Here is his LinkedIn: http://www.linkedin.com/in/andyjsparks (You can see other employees profiles too).







Picture #3:  
A representation of the "future" of women and technology; Chloe Sladden.

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